Maximise Your Ad Return
Ads Management
We setup and manage your online ads. We constantly update them to improve performance focusing on the data they generate.
Data Analysis
The Key to Successful Ad Campaigns
Data has become the single most valuable commodity in the world and it is easy to see why. The data you receive from each ad campaign you run is extremely valuable and you should be using it to maximise the return you receive from your ads.
While it is true that anyone can set up a Google Ads or Social Media Ad campaign not everyone can set up a profitable campaign and of those even less can set up a highly profitable campaign.
When you collect, manage, and analyse the data from your ad campaigns efficiently it is easy to make those campaigns more profitable. You first need the experience to know how to set up the campaign correctly. Once set up you then need to know how that analyse the data and use it to improve your performance.
Do it yourself Online ADs
Tried Ads on Your Own?
If you have tried using ads on your own before only to be disappointed the good news is you shouldn’t write them off just yet. Your ads are competing with those of professionals who do this all day every day. We love nothing more than to decode pages and pages of data looking for that one piece of data that will improve our performance. We know we are biased but in our opinion DIY Ads are rigged from the outset. It is not a level playing field.
The days of getting your message to the masses and hoping you get noticed by some of your target market (We like to call it the “Spray and Pray” method) are long gone.
The only way to see real success online with ads is to target your audience with laser focus. The better your Ads Manager is at this, the more profitable your campaigns will be. You need to team this with continuous testing and analysis to keep achieving great campaign results on an ongoing basis. Stop doing this and your competition quickly will take over.
We Set Up, Monitor and Update Your Ads
Campaign Set Up
We set up your ad campaign from scratch and implement conversion tracking on your website. This gives us high quality data for the next step.
Manage
We review your ad performance daily. We find out what is working well and what can be improved from the data generated from your campaigns.
Update
We implement changes based on what the data tells us. We test these changes to see if the bring the results we expect and if they do we then roll them out for you.
Growing Your Business
Which Ad Platform?
When deciding which ad platform is most suited to your business, we look at your target audience and the quality of the traffic you want/can afford to attract.
For example, many businesses will start with Google Ads as this traffic has higher intent. These users have actually searched for your product/service. If the cost per conversion is too high on Google Ads for your business to compete you may look at social media ads to increase your sales and your margin so you can compete with the bigger players in your industry on Google Ads.
With some products/services, one platform will naturally be more suited than another. For example, if your product is new and no one knows about it then they won’t be searching for you on Google. In these cases, Social Media Ads will give you a better return initially.
Want to maximise your Ad return?
Our Ad Managers will audit your existing campaigns and/or set up new ones depending on your preferences.
Daily Monitoring
We monitor your ad performance daily so we can review and act on any changes which need to be made quickly. The ad auction changes each time a competitor or you makes a change so it is important your performance is kept under review.
Data Collection & Analysis
The data from your ads account is reviewed monthly. We will comb through the data and spot areas where we can improve performance. These changes are then implemented for you.
Conversion Tracking
We determine what user actions on your site bring you the most value for example a sale or when a user requests a quote. We then connect the ad platform to your site so it understands when a user takes these actions on your site. This allows us to optimise your ad campaigns even further (along with the data we collect) to specifically only the actions which increase your revenue.
Valid until 31/10/23
€499
/ex VAT per month,
- Minimum Ad Spend €300p/m. Ad Spend is not included in monthly management fee.
- One Ad Platform . Additional platforms can be added at a 10% discount off the monthly rate.
- Daily Monitoring
- Data Collection & Analysis
- A/B Test Changes Supported by Data
- Implement Changes which after testing have demonstrated improved performance.
Please Note: We do not perform any work on your existing website with the exception of tracking in management packages. If your existing site needs work to convert clients once they reach your website our team will let you know the changes they suggest and why. Our team can then help you implement these changes in a separate conversion optimisation order if requested by you.
